PRESS RELEASE

A New Tagline and Brandmark have been created to represent the Nikken Group.

Our philosophy: to provide unique and spatial experiences for people and communities around the world.

July 2017 marks a significant milestone for Nikken Group, with the launch of a new tagline and brandmark. The announcement will be made by Nikken Sekkei Ltd’s President and CEO, Tadao Kamei.
The world faces a variety of challenges: achieving a low-carbon society, living in harmony with nature, safety and peace of mind. These have deep relevance to architecture and city planning, and we are conscious that Nikken Group must play a greater role in the future of everyone.

■ Tagline:

Nikken Tagline Nikken Tagline

The belief that drives us; “We contribute to society through work that offers true value, and with this as our core objective, we grow as individuals and develop as a worthy company.” This sits at the core of our group, and is a summary of our brand vision outside the company.
The 2,500 people of the Nikken group understand our clients’ needs, and balances those with the expectations of communities we touch -- to create positive solutions for a changing world. By integrating the expertise of our architects, engineers, planners, and designers we make design advances possible, across all environments for generations to come.
Our tagline of “EXPERIENCE, INTEGRATED” expresses our ideals, and makes clear our intent to form deep partnerships, that deliver forward thinking solutions.

■ Brandmark:

Nikken Brandmark Nikken Brandmark

Our achievements and experience accumulated over the years, and the Group’s Japanese origins, and the precision thinking involved in our designs, is expressed by our brandmark’s straight lines and sharp edges. The fact we deliver large scale projects around the world involves clear thinking, confidence and thoughtful consideration – which are all further inspirations behind the brandmark.

■ Corporate colors of Nikken Group:

Corporate colors of Nikken Group Corporate colors of Nikken Group

One of the world’s largest architectural design firms with over 2,500 professional staff, Nikken Sekkei and its six Group companies offer comprehensive design, engineering, management, consulting and R&D services. Established in 1900, the company’s portfolio consists of over 25,000 projects in 50 countries. Its activities cover a wide spectrum of sustainable public and private endeavors including: new city design, high-density/mixed- use transit-oriented developments, super-high rise buildings, business parks, offices and facilities for commercial, cultural, educational and healthcare use. Nikken is headquartered in Tokyo and maintains branch offices in China, Korea, Vietnam, Singapore, Russia, Spain and the UAE.

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