Proposing Future Activities for People
~A Website Showcasing a Rich Life “BEYOND COVID”~

PRESS RELEASE

2021.03.23

NAD (NIKKEN ACTIVITY DESIGN lab), a division of Nikken Sekkei Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: President and CEO: Atsushi Omatsu), has published the “Future Activity Report,” which summarizes society in 2030 and future activities under 10 themes.This report will be available on the NAD website starting today, March 23.

Download the press release as a PDF.

"Future Activity Report" Website Home Page: "Activity Planet," a Vision of the City of the Future

"Future Activity Report" Website

What Is the “Future Activity Report”?

This report presents research and analysis on people’s activities in society in 2030.It presents NAD’s “FACT & FINDINGS (Interpreting Social Change),” “VISION,” and “IDEA” regarding 10 themes: “Consumer Experiences,” “Retail Tenants,” “Travel Experiences,” “Culture and Enrichment,” “Housing,” “Work Styles,” “Health and Hygiene,” “Learning and Education,” “Public Spaces,” and “Mobility Experiences.”

Illustrations Inspired by 10 Themes

Background to the Publication of the “Future Activity Report”

Within our firm, which specializes in architectural design and supervision as well as urban design, NAD is a department responsible for new areas of practice, focusing on “Activity Design” to enrich users’ active engagement.Working with clients facing diverse challenges—such as branding and workstyle issues—we leverage the “design thinking” cultivated through architectural design to engage in cross-disciplinary activities that transcend the traditional framework of an architectural firm. This encompasses everything from research and analysis, strategy formulation, and requirements definition in the early project stages, through concept development, all the way to the post-completion operational phase.

Society has changed rapidly due to the spread of COVID-19, creating a need for new environments that adapt to these changes. Since the state of emergency was declared last April, NAD members have minimized in-person contact and spent more time at home (Private). To make the most of this time, we decided to re-examine the future of society and new forms of activity.Drawing on our experiences during the COVID-19 pandemic, we sought to predict future changes in lifestyle and develop strategies to transform those changes into attractive and fulfilling lives. To this end, each member selected a theme and conducted research and analysis. The result of this effort is the “Future Activity Report.”

Building a Bright Future by Bringing Ideas to Life

We hope this report will help pave the way for the possibilities of a new era and a bright future in which people can live vibrant lives.

Here are some of the ideas:

A Town Centered on the Elderly

The Working Planet

Ward Office Vehicle

Company Overview and Contact Information

<Nikken Sekkei Ltd.>
We are a professional services firm engaged in architectural design and supervision, urban design, and related research, planning, and consulting services.

Website

[New Frontier Development Division: NAD (NIKKEN ACTIVITY DESIGN lab)]
As a cross-disciplinary design collective dedicated to actively transforming society and “Private,” we engage across various fields centered on “place,” giving shape to projects, driving them forward, and bringing rich user experiences to life.