Tokyu Corporation "Shibukita Partners," a consortium led by [Company Name], has been re-selected as the next designated operator for Shibuya Ward’s designated management project, “SHIBUYA KITAYA PARK.”

PRESS RELEASE
2025.12.01
Tokyu Corporation “Shibukita Partners”—comprising CRAZY AD Co., Ltd. and Nikken Sekkei Ltd., with Tokyu (hereinafter “Tokyu”) serving as the lead firm—has been reappointed as the designated manager for SHIBUYA KITAYA PARK (hereinafter “Kitaya Park”), following an open call for proposals by Shibuya Ward.The designated management period will run from Monday, December 1, 2025, to Monday, March 31, 2031.
Chatan Park is located in the Jinnan area, about 1 km north of Shibuya Station. It was the first park in Shibuya Ward to adopt the Park-PFI system and reopened in April 2021 following its renovation.Prior to the renovation, the park was primarily used for bicycle and motorcycle parking and as a space for short breaks, and it was a closed-off space covered in greenery. Over the past four years, “Shibukita Partners” has been responsible for the overall management of the park, striving to maintain a safe, secure, and comfortable park environment while alsoby planning and hosting numerous community-based events—including “JINNAN MARKET” and “SHIBUYA PARK MUSIC”—the park has grown into a place cherished by many people today.

“JINNAN MARKET” is a community collaboration event created in partnership with various stakeholders connected to Jinnan, including child-rearing support facilities, elementary schools, art studios, and apparel shops in the area surrounding Chatan Park.In recent years, the event area has expanded to include surrounding streets and spaces at local shops, evolving into a venue for community interaction that is even more open to the “town.”Featuring a diverse range of activities—such as flea markets, sales of fashion items and handmade crafts, and workshops for parents and children—the event offers something for everyone, regardless of age or background. The sight of people of all ages and genders gathering here truly symbolizes the current spirit of Chatan Park.

“SHIBUYA PARK MUSIC” is a music event that has been held continuously since immediately after the 2021 renovation of Chatan Park. Through a variety of performance styles—including singer-songwriters, street performances, and band performances—it creates a new space to enjoy music right in the heart of the city.In particular, its unique “Silent Live” format utilizes FM radio and wired headphones/earphones to allow all participants to share the live audio simultaneously, enabling them to experience an immersive live performance without the need for speakers—a new way to enjoy music.

Shibuya Ward highly evaluated our track record as the current designated manager—including these independent initiatives, our steady maintenance and management, and our collaboration with the local community to foster a vibrant atmosphere—which led to our re-selection.Moving forward, “Shibukita Partners” will continue to prioritize its connections with local residents and park users while working to create attractive public spaces and enhance the value of the entire Jinnan and Udagawa areas, centered around Kitatani Park.
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Contact Information Regarding This Press Release

Tokyu Corporation President and CEO Office: Public Relations Group, Media Relations Phone: 03-3477-6086

1、北谷公園の概要
(1)公園所在地:渋谷区神南一丁目7番3号
(2)アクセス:JR線渋谷駅から徒歩7分
(3)公園面積:960㎡
(4)公園の種類:街区公園
(5)都市計画上の位置づけ:商業地域(用途地域)、防火地域、緑化地域、 都市再生緊急整備地域、特定都市再生緊急整備地域
(6)土地所有者:渋谷区
(7)主な公園施設:樹木、ベンチ、屋根付き広場など
(8)公式ホームページ:https://shibuya-kitaya-park.tokyo/
2、指定管理の概要
(1) 主な施設:公園広場、植栽、ベンチ、照明 など
(2) 指定管理者:しぶきたパートナーズ
(3)指定管理期間:2025年12月1日(月)から2031年3月31日(月)まで(5年4カ月間)
(4)業務内容:公園の清掃、植栽・照明など施設の維持管理を含めた総括管理を行うほか、周辺店舗や地元企業を巻き込み、地域の賑わい創出および地域活性化の拠点となることを目的とする、自主事業を行います。
(5)役割分担:
① 代表企業:東急株式会社(全体統括および特定公園施設の維持管理)
全体統括として、事業全体のコーディネートと各構成企業との連携を図り、本事業を推進します。また、誰もが自由で快適に利用できる質の高い空間として利用し続けられるよう、特定公園施設を含む基本的な維持管理を行います。
② 構成企業:株式会社CRAZY AD(広場運営業務)
渋谷のカルチャーを応援し育てる公園・エリアとしてブランド力を高められるよう、発信力と企画力の強みを活かし、特定公園施設の広場部分の運営を行います。

③ 構成企業:株式会社日建設計(広場運営および地域連携業務)
本公園施設の設計業務に加え、運営面ではエリアの価値を高める地域連携業務を推進します。

3、「しぶきたパートナーズ」構成企業概要
(1)東急株式会社
・本社所在地:東京都渋谷区南平台町5番6号
・取締役社長:堀江 正博
・設立年月日:1922年9月2日
・事業内容:不動産賃貸業、不動産販売業、その他事業
<URL>https://www.tokyu.co.jp/

(2)株式会社CRAZY AD
・本社所在地:東京都渋谷区神南1-19-11パークウェースクエア2 5階
・代表取締役社長:島田 英治
・設立年月日:2014年9月29日
・事業内容:広告代理事業、イベント企画制作
<URL>https://crazyad.jp/

(3)株式会社日建設計
・本社所在地:東京都千代田区飯田橋2丁目18番3号
・代表取締役社長:大松敦
・設立年月日:1950年7月1日(日建設計工務設立)
・事業内容:建築の設計監理、都市デザインおよびこれらに関連する調査・企画・コンサルティング業務
<URL>https://www.nikken.jp/ja/
4. Overview of “JINNAN MARKET”
JINNAN MARKET is a community collaboration event centered around SHIBUYA KITAYA PARK, held twice a year in the spring and fall. It has been held 12 times to date, and its scale—including the venue and the number of people involved—has expanded with each successive event.With vendors offering market stalls and workshops, visitor numbers have been gradually increasing, and the event now attracts a total of over 10,000 visitors over the two days.In 2024, in collaboration with the Shibuya Koen-dori Shopping District Promotion Association—which promotes local community development—we set up pop-up shops on the sidewalks of Koen-dori, the area’s main thoroughfare, and on Petit Koen-dori, successfully utilizing the street space. We plan to continue holding this event and work together with participants and local residents to further enliven the Shibuya and Jinnan areas.

5. Overview of “SHIBUYA PARK MUSIC”
“SHIBUYA PARK MUSIC” is a project set in SHIBUYA KITAYA PARK that harmonizes the cityscape with music to enrich everyday life.To ensure everyone can comfortably enjoy music in a park—a space open to all—the project incorporates a variety of styles, including live performances by solo artists and bands, as well as “Silent Live” events that balance the tranquility of the city with the listener’s sense of immersion.
By sincerely addressing noise concerns and prioritizing creative solutions, we expand opportunities for artists to perform and help bring vibrancy and energy to the city. From Shibuya to the world—we aim to establish a new cultural standard where the city and music coexist.

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